What is Hologram?

Holography is three-dimensional laser photography. The hologram is a true, three-dimensional record of the original object. It contains depth and parallax, which is the ability to see around the object to objects placed behind.

The word, hologram is composed of the Greek terms, “holos” for “whole view”; and gram, meaning “written”. A hologram is a three-dimensional record of the positive interference of laser light waves. A technical term for holography is wavefront reconstruction. In holography, we record the positive interference of matching wavefronts of laser light. This three-dimensional record is formed as a diffraction pattern; a series of very fine lines, or concentric circles. This diffraction grating bends the viewing light back onto the path of the original recording wavefronts of laser light. The three-dimensional version of the object – the hologram – is reconstructed as light.

Worldwide, counterfeiters rob almost US$ 300 Billion of legitimate business turnover! This is a seriously threatening issue – while the counterfeit product absorbs your goodwill, it passes on its own shortcomings to your products. The results can be disastrous. Several deaths (of people and brands) have been reported due to a counterfeit product.

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